I first heard about it through Product dose – it’s a new ‘product’ from Lynx and designer online retailer oki-ni. Basically you spend £100, and get a meeting with a Lynx ‘perfumer’ who will take note of your personality, needs etc. and then a month later, you get your own bespoke scent. It all comes in the flash packaging above. I’m on the oki-ni mailing list, and got an e-mail about it today, so it’s available from now.
I’m not a big fan of Lynx deoderant, but I think this is a pretty neat idea, and a sign of things becoming ever more personalised, which I’m a big fan of. The only thing I would say is how can they do it for £100? The packaging looks expensive, and was presumably not really mass-produced, and what about the staff time it takes to make your fragrance? Or is it all a con and every bottle smells the same?!!
You can read the original Product Dose article here.